Your Step-by-Step Manual to Make the Most of Asia’s Premier Polyurethane & Adhesive Event
📅 30 - 31 March 2026
📍 Putra World Trade Centre, Kuala Lumpur, Malaysia
Contents
- Section 1: Why You Can’t Afford to Miss It
- Section 2: How to Prepare as an Exhibitor
- Step 1: Choose the Right Booth Format
- Step 2: Prepare for Maximum Impact
- Step 3: Conference Participation & Tech-Talks
- Step 4: Post-Show Follow-Up Strategy
- Section 3: How to Prepare as a Visitor
- Step 1: Register Early and Review the Exhibitor List
- Step 2: Define Your Objectives
- Step 3: Plan Your Agenda
- Step 4: Maximize Networking
- Section 4: Event Essentials
- Section 5: Why Join the APBA
- Final Section: What to Do Next
Section 1: Why You Can’t Afford to Miss It
Here’s what sets this event apart:
📌 Focused Format - No fluff, no filler. This is a targeted, technical exhibition for PU and adhesive professionals across Asia..
📌 High-Caliber Visitors - Sourcing managers, R&D heads, technical buyers, and business owners from over 20 countries..
📌 Cross-Sector Representation - From footwear to automotive, construction to consumer goods—if PU or adhesives touch it, it’s represented here..
📌 Strategic Timing - The regional market is bouncing back. Those who prepare now will lead in 2026.
📌 Central ASEAN Location - Kuala Lumpur is visa-accessible, easy to navigate, and well-connected to the entire Asia-Pacific region.
Whether you’re looking to sell, buy, learn, or lead—this is your moment.
Section 2: How to Prepare as an Exhibitor
Your booth is more than a display, it’s your brand in action. Here’s how to make it work for you.
Step 1: Choose the Right Booth Format
Shell schemes include basic structure and lighting. Raw spaces allow full customization using approved contractors.
Setup Date: 29 March 2026 (10:00 - 20:00)
Step 2: Prepare for Maximum Impact
Booth Design:.
📌 Use strong visuals and product displays. .
📌 Create space for demos or meetings.
📌 Include QR codes, videos, and case studies. . Team Planning:.
📌 Assign roles: greeter, expert, lead collector.
📌 Train staff on product lines and key messages.
📌 Use digital or manual lead collection tools.
Pre-Event Outreach:.
📌 Announce your booth on LinkedIn.
📌 Email clients and prospects.
📌 Book meetings in advance
Step 3: Conference Participation & Tech-Talks
- 📌 Apply early for a Tech-Talk slot
- 📌 Include your booth reference in slides
- 📌 Prepare informative, visual, and technical content
Step 4: Post-Show Follow-Up Strategy
- 📌 Assign a team member for follow-up
- 📌 Send thank-you messages within 48 hours
- 📌 Share value content (PDFs, links, offers)
- 📌 Track outcomes and calculate ROI
Pro Tip: Even a small 9 sqm booth can win big—if your messaging is tight and your team is sharp.-
Section 3: How to Prepare as a Visitor
You’re not here to browse—you’re here to build. Here’s how to walk in with purpose and walk out with results.
Step 1: Register Early and Review the Exhibitor List
📌 Register online to receive updates.
📌 Identify top 10 - 12 target companies.
📌 Pre-book appointments where possible
Step 2: Define Your Objectives
Clarify your goals:
📌 Sourcing new suppliers?.
📌 Learning about tech trends?.
📌 Seeking regional partners?.
Choose 2 - 3 priorities to guide your visit.
Step 3: Plan Your Agenda
📌 Review Tech-Talk schedules.
📌 Prioritize booths of interest.
📌 Allocate time for in-depth conversations.
📌 Bring samples or specs if sourcing
Step 4: Maximize Networking
📌 Engage during Q&As and after sessions.
📌 Connect with exhibitors on LinkedIn.
📌 Ask for follow-up meetings or demos
Section 4: Event Essentials
Travel:
Fly into KLIA (Kuala Lumpur International Airport)
Hotel options: Grand Seasons, Sunway Putra, Hilton KL—book early
Venue:
Putra World Trade Centre, central and MRT-connected
For Exhibitors:
- Custom booth setup allowed on 29 March 2026 (10:00 - 20:00)
- Raw space exhibitors must use pre-approved contractors
Online:
Stay updated at https://expo.technobiz.org
🤝 Pro Tip: Ask, 'What’s one thing you wish visitors understood about your product?' It will reveal insights beyond brochures.-
Section 5: Why Join the APBA
The Asian Polyurethane Business Association (APBA) is the only regional network dedicated to strengthening the polyurethane industry in Asia.
Why Join Now?
For Exhibitors:
⚡ 10% extra discount on booth price.
⚡Co-exhibitor opportunities inside the APBA booth.
⚡ Conference speaking priority.
⚡ Free advertising in PU News
For Visitors:
⚡ Access to APBA webinars.
⚡ Priority access to trade missions.
⚡ Insider trend reports from across Asia.
⚡ Year-round support to navigate supply chain challenges
Final Section: What to Do Next
If You’re Exhibiting:.
⚡ Finalize your booth before the 30-day discount window closes.
⚡ Submit your Tech-Talk proposal.
⚡ Begin your pre-show outreach today.
If You’re Visiting:.
📌 Register online.
📌 Start identifying key booths and booking meetings.
📌 Prepare your talking points and sourcing goals
This guide is created and published by the Asian Polyurethane Business Association (APBA).
The Asia PU & Adhesive Expo 2026 is organized by TechnoBiz.
This publication is proudly sponsored by HTC Global.